Strategic Communication

The Master of Arts in Strategic Communication focuses on teaching media planning skills combined with advanced digital media content creation and a solid grounding in the strategic use of communication data analytics.

This program can be completed 100% online.

Other Concentrations




Required Semester Hours 36

Program Highlights

  • No GRE Required
  • Communicators with skills in digital strategy are in demand
  • Designed for working students looking to expand their career horizons


What Can You Be

Types of Jobs

  • Advertising Executive
  • Campaign Director
  • Communication Manager
  • Community Relations Director
  • Development Officer
  • Digital Content Developer
  • Digital Account Executives
  • Digital traffic Analyst
  • Fundraiser
  • Lobbyist
  • Media Planner
  • Media Buyer
  • Public Relations Specialist
  • Recruiter
  • Social Media Strategist

Types of Employers

  • Government
  • Industry
  • Private sector
  • Nonprofit



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Student Orgs & Activities

The Lion's Roar, the student newspaper

KSLU, a Corporation for Public Broadcasting radio station

The Southeastern Channel, a cable television channel that reaches over 90,000 households

Lambda Pi Eta and Pi Delta Epsilon honor societies

The Public Relations Student Society of America