A New Name for a Growing College
Southeastern’s growth was rapid and strong from the very beginning, and only three years after its founding, the institution was renamed Southeastern Louisiana College and was formally adopted into the state educational system under the State Board of Education. An additional 60 acres adjoining the original 15 were also purchased to allow the physical campus to continue to grow, along with the burgeoning school’s reputation.
Stepping Up for the Cause
With WWII raging, Southeastern’s numbers dwindled from 612 in 1940 to 353 in 1944. Many young men and women left to join the service, while others jumped into home-front efforts at factories. The students and staff who stayed at Southeastern found other ways to contribute, from taking up posts in Strawberry Stadium’s press box to watch for enemy bombers, to working in the fields each morning to save the local strawberry crops.
While many who left during the war years eventually returned to finish their studies, 29 Southeastern students had lost their lives in the fight.
A Celebration for the Books
In 1950, Southeastern marked its 25th anniversary with a week of attention-grabbing festivities. Even Vice President of the United States Alben Barkley, along with Governor Earl K. Long and other prestigious guests, felt the event too important to miss. In addition to events such as a parade through downtown Hammond and an official Celebration and Dedication Ceremony, a formal Silver Jubilee Dance was held to christen the brand new War Memorial Student Union—with legendary band leader Tommy Dorsey and his orchestra taking the stage.
Gaining Prominence on the Field
Southeastern’s athletics program thrived, with its football team becoming a powerhouse and going undefeated in the 1954 season—and only losing one game in the 1956, 1960, and 1961 seasons. The team earned recognition as one of the strongest in the state, drawing large crowds and boosting the university’s reputation. This period of athletic success not only energized the campus, but also strengthened Southeastern’s community ties.
Launching Healthcare Education
Southeastern established its first nursing program, an essential addition given the rising healthcare needs in the region. This program quickly became a cornerstone of the university, training students to serve in hospitals, clinics, and other healthcare settings. Expansion in this area reflects Southeastern’s ongoing commitment to addressing community needs through education. By equipping students with the necessary skills to meet healthcare demands, Southeastern plays a vital role in improving public health in southeastern Louisiana.
Strengthening Military Ties
In 1970, at the height of the Vietnam War, Southeastern established an Army Reserve Officer Training Program. The ROTC program played a crucial role in preparing students for military service. The same year the program was established, the university constructed a building (which would later become the home of the University Police Department) for the new program. General William Westmore, who commended Southeastern for its contribution to national defense, attended the building’s dedication ceremony.
Although phased out in the mid-1990s, the ROTC program would return in 2016. The university has also since established a wide array of support services for both current and former military service members and their families, becoming consistently ranked as a top military-friendly school.
Fastest Growing University
The late ’80s through the ’90s brought another period of rapid growth to Southeastern. The university more than doubled its student population during this time, reflecting its increasing appeal and the effectiveness of its academic programs. By 1995, Southeastern had become known as the fastest growing university in the nation, with enrollment jumping from 7,000 in 1986 to 14,000 that year, and two years later it would reach 15,000.
Beginning Doctoral Programs
Southeastern was approved to offer its first doctoral program—a doctorate in educational leadership—reflecting the institution’s growing academic prestige and commitment to leadership development. Along with attracting top-tier students and faculty interested in advanced research, the launch of doctoral programs also provided new opportunities for collaboration with other institutions and organizations.
Creating a More Modern Campus
Several major state-of-the-art facilities were opened in the 2010s, including a $32 million Student Union renovation and addition. Three years later a 70,000-square-foot Computer Science and Technology building opened, providing new space for computer science, information technology, engineering technology, industrial technology, and OSHE programs.
The following year, in 2018, Southeastern would draw even more national attention with the opening of two new residence halls, Ascension and Twelve Oaks, which featured a hybrid geothermal system for heating and cooling—the first of its kind for any university or state building in Louisiana and the second largest site in the country to use such a system.
Supporting the Campus Community
Southeastern launched the first collegiate recovery program in the state, reaffirming the university’s commitment to caring and supporting all members of the campus community. The Lion Up Recovery program was created to provide vital support to students in recovery from addiction, helping them achieve academic success while maintaining their sobriety.
Reimaging the Southeastern Brand
After several years of research and development in indefying and reimaging a brand that best resonated with the university’s audiences, Southeastern unveiled the first phase of the rebranding process—new logos for both the university and athletics. The following year the full scale of Southeastern’s new brand, from colors and photography style to voice and talking points, was launched.