The Louisiana Small Business Development Center at Southeastern Louisiana University is hosting a digital marketing series in Hammond. The series consists of three separate workshops scheduled in February and March and features Orhan McMillan, founder and managing partner of dezinsINTERACTIVE, as guest speaker.
Co-sponsored by the US Small Business Administration, the workshops are scheduled from 9 a.m. to 12 p.m. at the Southeast Louisiana Business Center, located at 1514 Martens Dr. and include the following:
• “Digital Marketing: The Foundation” – Feb. 27. Topics include inbound marketing, digital marketing fundamentals, standard, dynamic and e-commerce websites, social media, email marketing, driving traffic through SEO and content, and traditional marketing tools.
• “Digital Marketing: The Process” – March 11. Topics include purpose and brand, content creation, content distribution and a deeper dive into social media.
• “Digital Marketing: The Strategy and the Analytics” – March 31. Topics include developing a digital marketing strategy, understanding analytics, and considering what comes next.
Individuals can elect to attend one, two, or all of the seminars in the series. Each seminar is $20.
For more information or to register, call (985) 549-3831. Online registration is also available at www.southeastern.edu/sbdcregister.
