Communication Points

Going a step deeper into the things we want to communicate, we've built communication points.

The backbone of what we communicate can be built on the following five pillars. Based on extensive researching and validation testing, these five concepts are true to who we are. These are the ideas that you should try to communicate when speaking about Southeastern. The first two are the primary messages.

Brand Attributes

These are the characteristics that describe Southeastern’s personality. Use them to shape the tone and feeling for your communications.

  • Diverse
  • Friendly
  • Pragmatic
  • Supportive
  • Empowering
  • Competitive

Brand position statements and key messages

These audience-specific statements reinforce how we are different from other universities in our competitive set and how we can best appeal to our audiences. Each position statement is supported by a set of key messages for each audience.

Audience 1 - Prospective Undergraduate Students

Positioning Statement

At Southeastern, you determine your best future. Explore what matters most to you, choose from highly competitive degree programs, and get ahead with outstanding career preparation and personalized support.

Key Messages

Valuable Degree To Career

Choose from highly competitive degree programs that give you flexibility and credibility throughout your career.

Personalized Opportunities

Access opportunities relevant to you that make college more exciting and build meaning for your life ahead.

Top Faculty Put You First

Learn from accomplished professors who put you first—in the classroom and in the field.

Career Exploration From Day 1

Explore career possibilities from day one at Southeastern and find what drives you.

Secondary Messages

Get Involved

Live and lead on campus—and beyond: student clubs fit for every interest, daily student events, 14 residence halls, Greek life, community service projects and 16 NCAA Division I sports teams.

Southeastern Value

Southeastern’s high-value degree programs and career-focused opportunities are competitively priced. Our four-year Promise—the only one in the state—offers a no-tuition-increase guarantee. Plus, our distinctive scholarship packages and textbook rental program make Southeastern a smart financial choice.

Audience 2 - Current Undergraduate Students

Positioning Statement

Explore a bigger world, find your best self and prepare for your best future. Southeastern is here to support you all the way.

Key Messages

Southeastern Experiences Are Worth It

Southeastern experiences make you more competitive and more prepared for career and life.

Southeastern Opens Your Mind

Being at Southeastern means meeting people you’d never expect, hearing perspectives you’ve never considered and broadening your own world view as you make your way forward.

Top Faculty Put You First

Your accomplished professors know you and put you first—in the classroom and in the field.

Valuable Degree To Career

Your Southeastern degree will give you flexibility and credibility throughout your career.

Part Of Something Bigger

You make Southeastern—and our community—stronger.

Secondary Message

Get Involved

Live and lead on campus—and beyond: student clubs fit for every interest, daily student events, 14 residence halls, Greek life, community service projects and 16 NCAA Division I sports teams.

Audience 3 - Current Prospective Donors

Positioning Statement

Invest in keeping Southeastern competitive, affordable and accessible with in-demand programs, talented faculty and real- world experiences that inspire and prepare our students for successful, meaningful lives.

Key Messages

Keep Higher Education Accessible

Keep Southeastern’s highly competitive degree programs affordable and accessible to the people in our region.

Build A Better Workforce

Help create a more innovative, nimble workforce across the region.

Inspire Life-changing Opportunities

Inspire students to expand their perspectives and find what drives them.

Invest In Faculty

Invest in retaining accomplished faculty who put students first.