Choose your images thoughtfully
Don’t misuse any of our logos. Keep in mind how the image you select will look as a thumbnail. Refer to the University’s brand standards and/or collaborate with the social media team for help and ideas.
Include "Southeastern" in the account name
Southeastern has a strong brand that people recognize. Including the university name in your name helps prospective followers know that you are a part of the university. It gives you automatic legitimacy.
Biography and links
All social media channels have bio/about me sections. Fill. Them. Out. If your account has a blank bio, potential followers are less likely to follow you because they don’t know what you are. Also, include a link to your website or department/organization page.
Create a team for your channel(s)
It’s in your best interest to have at least two people handle your social media channels because employees take vacation time, get sick, leave the University, etc. Your team is responsible for creating and posting content, moderating comments, answering direct messages and looking at metrics. Monitoring your channels may require off-hours work.
Social Media Directory
Before you set up your social media channel(s), contact the Social Media team ([email protected]) to register it and have it listed in the University social media directory.